Synopsis: The wrong way first: interview someone for an hour. If you like them, have them interview three or four other people in your organization for an hour each.
You’ve invested five hours of your team’s time, but really you only were looking for approval, because you’d already decided you liked the person enough to work [...]
Synopsis: The local youth theatre troupe recently put on a performance of Grease. It was a high-spirited outing, with terrific performances and it was a great way for them to spend a month or two over the summer. I was amazed to discover, though, that the budget for the rights to the play were $3,000. [...]
Synopsis: I think it looks like this:
Attitude
Approach
Goals
Strategy
Tactics
Execution
We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing. Big news: No one ever succeeded because of execution tactics learned from a Dummies book. Tactics tell you what to execute. They’re important, [...]
Synopsis: I don’t do any consulting, but that doesn’t stop people from asking me questions. The most common question people ask me when they want a new website is, “If you were in charge of this, who are the 2 or 3 people you’d want to be sure to talk to – to help think [...]
What should you do next?
Is it better to email an existing customer, send a brochure to a prospect or improve your product a bit? Should you tweet or post a new blog post? Should you have a meeting to coordinate your team or spend ten minutes returning phone calls instead?
This is an unheralded skill, something [...]
Before you can advertise effectively, you need to answer these important questions….
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Author: Roy H Williams
Make it standard practice to ask clients and contacts for testimonials and you’ll build your credibility and your business….
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Author: Ivan Misner
Use the president’s message control strategy to command attention and expand your business to the next level of success…
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Author: Aaron Kwittken
Use these lean marketing tactics to grow your business during lean times…
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Author: Carol Tice
A practical guide to getting what you want, when you want it, at the price you want…
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Author: Michael Sanibel
