Synopsis: Story-telling is important in modern marketing but you’ve got to remember that nobody learns everything all at once. The story has to begin with something compelling enough that you want to learn more – the story must unfold. The mistake marketers make is that they tell all the story at once, take it or leave it.

A perfectionist doesn’t do things quickly, it takes them too long to shift. It is better to be very focused on doing the best you can quickly and then later fix it to make it better.

SEO is not a black art. It’s often clients who want shortcuts rather than hard work that are the problem. The best SEO is great content and if you don’t create that you won’t get search engine traffic.

Author: Rachelle Money
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