The most successful approach to growth is an integrated one. The business owner and management team must examine all functions of the enterprise to ensure they are working together to reap the benefits of expansion. Suppose a successful new sales promotion strategy designed by the marketing department has attracted many new customers. In principle, this is fantastic news. But what will happen if the customer service department hasn’t sufficiently expanded to deal with new accounts? Or, what if the shipping department cannot cope with the increased demand in orders? If either occurs, the new sales strategy might well have been wasted. Planning for growth is a primary management task. It enables you to understand the full impact of growth on your business, so that growth continues without major internal setbacks….

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